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Internet Marketing Starts with Higher Search Engine Ranks

02/27/2009

I started this blog recently in order to consolidate the information I’d been posting at two separate blogs, Blogging for Small Businesses, and Higher Search Engine Ranks. In the last few posts, I pulled some small business blogging posts over here.

Today, I’d like to stress that all the link juice you can squeeze for your site isn’t going to help a whole lot if your basic search engine optimization (SEO), especially the on-page SEO, isn’t in place on your site or your blog. From keyword research, to writing copy with the right keyword density, to keyword placement and avoiding spaminess, there’s a lot to know about on-page SEO. Here’s a little primer.

Internet Marketing is the blanket term for promoting your business through the internet. The first place to start your adventure in marketing your business through the web is to get higher search engine rankings for the search terms people actually use to search for you. Often called search engine optimization, or SEO, designing your site right is one of the key determining factors on how highly it ranks.

When I perform SEO for a site, I begin by researching the keywords used to search for your business. Using databases from many different search engines (but always concentrating on Google, which gets approximately 60% of all searches), I determine which are the best words to attempt to get higher rankings for based on how much those terms are searched for, balanced by the amount of competition for the term. Keyword decisions are extremely important, as going for terms that are extremely popular is extremely hard, and going for really easy terms won’t get much traffic.

Once we have the keywords figured out, I include them in the web site copy, which usually has to be rewritten to include the phrases in the right places and density. During this part of the process, if your budget allows it, I try to increase the functionality, navigation, and salesmanship of the site. What good is getting a lot of traffic if your site doesn’t convert those eyeballs into customers?

Finally, high search engine rankings come from authoritative links to your site from other sites. I control a lot of valuable “real estate” on the web. I write a lot of blog posts on multiple blogs, covering many subjects. I use social networking and social bookmark sites to drive traffic to my client’s sites. All of this exposure, and linking, increases the ranking of your site, because ultimately, two things matter most. The content of your site, and the links to it.

Search engine traffic is often just a small part of over-all traffic patterns, especially for more established sites. The longer your site is around, with me working on it on a monthly basis, the better the quality and quantity of links leading to your site. Eventually, those links will provide referral traffic to your site, and people will begin booking marking you, linking to your content from their pages, subscribing to your blogs, and generally helping you spread the word.

Contact me – scott at supak dot com – for more information about how I can work with you to tailor an internet marketing plan for your business that works within your budget, and pays for itself as it goes. For more information on internet marketing and higher search engine ranks, visit Bald Mt. Press.

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