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Spread those links around the old home(page)steads

09/04/2009

One little detail about link building: it’s important to get links out on as many servers as possible. Since I host a lot of sites on one server, linking between them doesn’t count as much as if they were hosted on a bunch of different servers. It’s a shame, really, but it’s one way the search engines weed out guys like me, who have big crops of web sites that all link together.

How much does this cost me? Well, it’s debatable. But I have done tests and links in from other IP addresses are worth at least a little more than links from the same machine. A lot of other factors are involved, but two links from the same machine’s sites that are both PR4’s is going to be worth more than two links form separate machines that are PR2’s. Generally.

It’s frustrating, but there is a gold mine of old IP’s available to any webmaster that’s been doing this a while. For example, today I was link building for Hawaii clients, and I remembered an old site, the old site of my Maui Bed and Breakfast client, that is actually hosted on Maui.net–an old and authoritative site. And there’s the old site for a Maui vacation rental site of a client who doesn’t use the site anymore, but there it sits on the Maui Gateway server, wasting away its PR2…

If you’re like me, and you host on a server other than your internet access company’s, you probably have tons of free disk space on your access host’s server that you’re not using, and that qualifies for a free link from your access server. In fact, I think I’m going to look into that. I had some old ones that went away, unfortunately, when I moved and switched ISPs, and that is one problem, unless you’re going to get the same ISP no matter where you move.

Of course, if you’re getting a good deal on hosting, you’re not going to want to host every new site you develop at a new IP address, but maybe occasionally you can get a new server. Or maybe your client’s who are developing a new site will keep the old one. Take advantage of those old homesteads, and link to and from them!

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