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Strong Link Strategies


Whenever I create a new blog or web site, like What’s New at, I head off to the free directory listings to get in that usually very long line to have the site reviewed and linked to. For years now I’ve used this list of strongest links. I just head down the list, opening every free listing site in a new tab, and then spend a few hours filling out the forms for a free submission.

These free directory listing sites, especially the highest ranked ones, are more backed up than Grandpa after Thanksgiving, so it takes a while to get the listing. Many of them are specific to certain realms of subject matter, and you should always read the submission guidelines to make sure you’re not wasting your time. But after a while, you’ll get a feel for the ones that are more worth it than others, and it becomes a breeze.

Even though the page you’ll be listed on probably doesn’t have much, or any, PageRank, they’re still worth getting. From all I’ve read on the subject, a link from a lower page at a PR6 site is still worth some decent link juice, even if the actually page your link appears on has no PR.

This same rule about lower hierarchically ranked pages apply to any site you might be getting linked from. Don’t be discouraged if the page they’re offering to link to you from has low or no PR. Go to the top page of the domain and see what the PR for the whole site is, and work with that. I usually avoid domains with a PR2 or below, although I will make exceptions for sites that are about exactly the same subject as the site I’m working on. Or even if they’re close. It’s hard to have a bad link. You just don’t want to waste your time on something that’s not going to do you much good.

Another way to find good links is to set up a Google Alert about your subject, in quotes, followed by the word “comments.” I have an alert set up for “free desktop wallpaper” comments, so everyday I get an email with a list of sites that Google has found that have those keywords and a comments section, in which I can leave a comment (always careful to be on-topic and friendly) that has a link back to in my signature. A lot of sites use open ID or some other form of ID through which I have a logo or gravatar, so I get my image in there too.

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3 Comments leave one →
  1. 07/20/2010 6:20 am

    Nice read. Thank you for the information. Will apply this information

  2. 07/18/2010 2:07 am

    Strong-link strategies such as those mentioned here become increasingly important amid the currently competitive and ever-fluid Internet marketing core. At least from my view, those seeking to focus on strong-link strategies might serve themselves well ~ in a process commonly referred to, at least by some, as the “Google traffic funnel” system or strategy.

  3. 05/04/2010 11:36 am

    Scott, I have been using the same list of strong links, and it works. I did not think about a Google Alert on comments. That’s a great idea. Thanks.

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