Real Time Brand Management

If you’re a brand manager or SEO consultant, you’re going to want to monitor what’s going on in the global social network in regard to your brand, site, or event. While I’m not big enough to warrant the price for this, I’ll quickly recommend that those of you working for a big company take a look at S4 Momentum: a real time index rating for content on the global social network.

S4 Momentum is a project from John Robb of Global Guerrillas. Here’s his recent take on the project, which includes this list of social networking data that the program compiles:

 

Number of Tweets

Facebook Statuses

Facebook Shares

Facebook Likes

Facebook Comments

Facebook Clicks

Digg Votes

Reddit Votes

Reddit Up Votes

Reddit Down Votes

Place On Page

Clicks

Bitly Clicks

Delicious Bookmarks

Big Blog Mentions

Imgur Views

Youtube Views

Youtube Rating

Youtube Favorite Count

Digg Comments

Reddit Comments

Youtube Comments

 

As you can see, this is a handy list of data to have available if you’re managing a big-name brand. Being able to quantitatively chart social networking data is exactly the kind of capability you need on any project. I just wish it cost a little less than the $150 a month. Maybe a scaled back version in the $50 a month range for small entrepreneurs like me would be helpful. But if you’re one of the big boys, I don’t see how you pass up the ability to put all this information into forms you can use.

I’d like to note that I get nothing for promoting this. I just stumbled across it and thought some of you might find it useful. If you go read the Robb post about it, you’ll see that he’s also working on another project that I’m really looking forward to, which he describes thusly:

Working on a business plan for an open source venture.  It’s very cool and will likely be a non-profit organization.  Shooting for a Google scale venture that can employ millions of people world wide and serve as a way to bootstrap Resilient Communities.

Robb’s been talking for a while about creating a social network that pays its users. Imagine if Facebook paid it’s users for creating content. Some power users would be millionaires by now!